Eric Goeres, the brand development coach for brand-minded businesspeople.
“Let’s build.” — Eric Goeres
Let’s start here …
What challenges face your brand?
What opportunities exist for your brand?
What’s keeping you from solving these known issues?
The concept of Brand Development Coaching
All businesses have branding issues. There’s problems (known and unknown), there are opportunities. There are threats, there are unfavorable attributes. There’s wasted efforts and energy. There’s usually lack of clarity and focus. Usually convolution. Biases. Blindspots. False assumptions. Challengers. Haters.
And these brand problems are almost in every case creating business problems.
Brand Development Coaching approaches brand building from a external coaching perspective. The mechanics of developmental and performance executive coaching are applied specifically to people within a company who have direct control over how a brand is developed. And, the focus is on brand building, because we equate brand building to business building.
Maybe it is you who could benefit from direct, one-on-one Brand Development Coaching. Or, maybe it’s better for someone on your team. Or, maybe it’s best for your whole team, or multiple people across multiple teams, around your company. The commonality is this: when brand managers work with a brand development coach, the brand benefits.
A Coach is not a consultant.
Coaching is not consulting. And a brand development coach is not a brand development consultant.
Whereas a consultant (or consultancy) tells you what to do and how to do it (after diligent discovery and due process), a coach works with you (or your team) to help them make sense of the brand they are developing.
Its not about telling clients what to do, but instead asking them the unasked questions, doing deep explorations, working as a partner so they see fresh perspectives for the brand, to get unstuck, to unlock, to unfreeze, to activate.
To connect to customers. To transmit message. To matter.
Coaching is a wholly different process than consulting, and delivers unique results. A consultant is only as good as the consultancy. A coach brings the net net positive of your team — uninhibited, unchained, unstoppable.
It’s never about what I achieve. It’s about what I can unlock in you or your team to achieve.
The specific potential of Brand Development Coaching
Sometimes it’s best to be clear and specific about things. Here is a limited, sample list of things that are often up-leveled in a half-year Brand Development Coaching engagement …
Monthly, quarterly and annual brand planning
New product development
Product launches, publicity, marketing and advertising
Retention, affinity, and loyalty enhancement programs
Visual identity, visual relevance, visual storytelling
Brand awareness, consideration, and experience
Brand evolution, activation, engagement, and communication
Brand health, initiative specific, KPI scorecard development
But, Brand Development Coaching is unique to this coach.
This style of coaching is an approach developed solely by this coach: Eric Goeres, PCC. And it works because this coach, Eric Goeres, really excels at brand development.
Eric spent two decades in NYC building consumer brands you’ve undoubtedly heard of, and developing brand enhancing advertising for products you interact with daily.
How did Eric become a Brand Development Coach? Business executives demanded it. Brand development was what, time after time, executives wanted to work on with Eric. It was born our of necessity, after noticing, isolating, and confirming a market need.
About Eric Goeres, Brand Development Coach
Eric has more than 25 years of executive management experience, developing brands and products that connect revenue and profitability to passionate consumers.
And now, is an ICF accredited Professional Certified Coach (PCC), with additional certifications from the EMCC, ACE, CTA, and PQ.
Select publicity
Meet Eric Goeres, Business Coach, Serial Entrepreneur | Shoutout Miami
World at Your Feet | The Entrepreneurs, Monocle Magazine
Second Act: From Magazines to the Ice Business | Synchrony
They say …
"Since the start of the conversations with Eric, he took the position of a "detective" - sat back, asked thought-provoking questions, and listened. He never jumped the gun and tried to suggest ideas but instead guided me toward answering the questions myself. Can't recommend him enough if you want to talk with someone who's been through the trenches yet doesn't have an ego attached to it."
"Slightly shocked by how amazing that conversation was. Eric approached the call with energy, passion and enthusiasm which directly rubbed off on me from the get-go and allowed me to fully express myself. I would love to have this guy as a regular to help direct me through the process. I now have the confidence to go ahead and crack on with the work that moves the needle. Thank you, Eric. Let's get this show on the road."
"Had a fantastic call with Eric. He was calm, measured and thoughtful, listening and asking really pertinent questions at just the right time to help me validate a lot of ideas I threw at him. His experience was invaluable and gave me a ton of insights into where our opportunity lies and how we should position our product - highly recommended!"
"Another great session with Eric - he helped me validate my approach to coming up with my core nurture marketing messages and gave me guidance on how to dig deeper to make the messages resonate better with my target audience. I like that Eric doesn't just dive straight into the tactical stuff but always brings things back to the bigger picture of what I'm trying to do in my business."
"I'm trying to make a decision that will determine my activities for the next 2-3 years. Eric helped me understand what I need to focus on now in order to make my decision. He was a great listener, super helpful, and fun talking to. I learned about how to think like a brand marketer more. I highly recommend Eric and I can't wait to grow more with him. Thank you Eric!"
"Eric was absolutely amazing. Personable, and easy to talk to. He helped me get past the issue I was having by helping me change my perspective and realizing that I do have a unique and amazing offering to provide the product community, and the issue I was stuck on may be a non-issue after all."
"Eric not only helped answer my initial question but really tried to understand the reason for asking it in the first place. The result was a much broader and holistic view of the issues our startup is facing. Eric left me with some great homework and next steps; I will definitely be back for more."
"Eric helped me with figuring out how I can structure my creative team in the marketing department. I really didn't know how to use the creative potential of my people while ensuring that that projects are structured and finished and with Eric's help I can finally see that it could really work! He is a true expert and his experience was invaluable for me and my team. He is also very nice, encouraging and clearly passionate about helping others. Thank you Eric! :)"
"Grateful to have found Eric. Not only there were similarities in our career paths, but also in the motorcycle brands we like :) Eric was super helpful, and talking to him was a confidence booster shot I probable needed. Thank you Eric."
"I don't even know where to start - my conversation with Eric was absolutely fantastic. We talked about idea validation and it was really great. Eric challenged me on some points, and showed me ways to really accelerate the idea further. I highly, HIGHLY recommend speaking with Eric to anyone!!"
"Eric is an expert at branding. He has a keen eye for detail as well as a strong overall , top down view of branding strategy. I had a great talk with him and wish to talk with him in the future."