Eric Goeres coaches business development through brand development.
His coaching practice works with those to whom business success is depenent on developing a strong brand, and encompasses everything that a strong brand needs and does to thrive.
Before today, he was a digital media executive, publisher and six-time entrepreneur. He led brand development at Men’s Health, Esquire, Organic Style, Women’s Health, Entertainment Weekly, Road & Track.
And, led advertising work for Audi, Volvo, Bose, Virgin Atlantic, GE, Coca-Cola.
Support Philosophy
“I’ve been building businesses for decades, and coaching business owners for years. And, we always seem to wind up solving the businesses’ problems from the perspective of brand.
I don’t pretend to know why. Do people that care about their brands gravitate to me? Do I somehow inspire people to go for deeper, more meaningful stewardship of the brands they own and run? Do all conversations, and all work, indeed wind up being about brand? Because, if it is not for brand, than what else is there?
Whatever the reason, we coach for building your brand better. We view bettering a brand as being a solve for flagging profits, disengaged customers, dwindling orders. Also, in reverse, we view brand building as the catalyst for growth, the atomic particle of engagement, where fission can lead to hyper-growth, and fusion can bring market leadership.
If that’s what you’re into — and, I’m not saying it is. Or should be.
You know what your brand aspirations are (or should be), and you know the challenges your brand faces.
From this starting point, we can explore all aspects of your business — mindsets, hard facts, touchy issues, obstacles, opportunities.
Through this work, we dispel the fears, dissipate the anxieties, relax the sphincters, and use brand development as the starting point for fixing all aspects of your product, your revenue, your business.
As we solve for brand, we solve for everything.
(Including you.)
Overheard:
“So what’s the difference with working with you, as opposed to hiring Siegel+Gale?”
Siegel+Gale is a “a global brand strategy, design and experience firm.”
They, and other like them, are the ones you hire (or in fact, we hire) to get the job done. It’s important work, it’s important to get right, and it’s important to pay for its professional completion.
When you hire Eric Goeres as a brand development coach, for you or your team(s), you are hiring a decades-tempered brand developer to work with your team. All brand owners have challenges they face, and coaching leads your team members to key insights, ah-has, opportunities, mindset shifts, and other mind-blowing outputs. It’s not that Eric is great that makes this work (although he is), it’s that Eric can unlock the greatness in the team you already have. The team gets great, their work gets great, the brand gets great.
And we all knows what happens to great brands. They thrive.
About
Eric has more than 25 years of executive management experience, developing brands and products that connect revenue and profitability to passionate consumers.
And now, is an ICF accredited Professional Certified Coach (PCC), with additional certifications from the EMCC, ACE, CTA, and PQ.
They say …
"Since the start of the conversations with Eric, he took the position of a "detective" - sat back, asked thought-provoking questions, and listened. He never jumped the gun and tried to suggest ideas but instead guided me toward answering the questions myself. Can't recommend him enough if you want to talk with someone who's been through the trenches yet doesn't have an ego attached to it."
"Slightly shocked by how amazing that conversation was. Eric approached the call with energy, passion and enthusiasm which directly rubbed off on me from the get-go and allowed me to fully express myself. I would love to have this guy as a regular to help direct me through the process. I now have the confidence to go ahead and crack on with the work that moves the needle. Thank you, Eric. Let's get this show on the road."
"Had a fantastic call with Eric. He was calm, measured and thoughtful, listening and asking really pertinent questions at just the right time to help me validate a lot of ideas I threw at him. His experience was invaluable and gave me a ton of insights into where our opportunity lies and how we should position our product - highly recommended!"
"Another great session with Eric - he helped me validate my approach to coming up with my core nurture marketing messages and gave me guidance on how to dig deeper to make the messages resonate better with my target audience. I like that Eric doesn't just dive straight into the tactical stuff but always brings things back to the bigger picture of what I'm trying to do in my business."
"I'm trying to make a decision that will determine my activities for the next 2-3 years. Eric helped me understand what I need to focus on now in order to make my decision. He was a great listener, super helpful, and fun talking to. I learned about how to think like a brand marketer more. I highly recommend Eric and I can't wait to grow more with him. Thank you Eric!"
"Eric was absolutely amazing. Personable, and easy to talk to. He helped me get past the issue I was having by helping me change my perspective and realizing that I do have a unique and amazing offering to provide the product community, and the issue I was stuck on may be a non-issue after all."
"Eric not only helped answer my initial question but really tried to understand the reason for asking it in the first place. The result was a much broader and holistic view of the issues our startup is facing. Eric left me with some great homework and next steps; I will definitely be back for more."
"Eric helped me with figuring out how I can structure my creative team in the marketing department. I really didn't know how to use the creative potential of my people while ensuring that that projects are structured and finished and with Eric's help I can finally see that it could really work! He is a true expert and his experience was invaluable for me and my team. He is also very nice, encouraging and clearly passionate about helping others. Thank you Eric! :)"
"Grateful to have found Eric. Not only there were similarities in our career paths, but also in the motorcycle brands we like :) Eric was super helpful, and talking to him was a confidence booster shot I probable needed. Thank you Eric."
"I don't even know where to start - my conversation with Eric was absolutely fantastic. We talked about idea validation and it was really great. Eric challenged me on some points, and showed me ways to really accelerate the idea further. I highly, HIGHLY recommend speaking with Eric to anyone!!"
"Eric is an expert at branding. He has a keen eye for detail as well as a strong overall , top down view of branding strategy. I had a great talk with him and wish to talk with him in the future."
I work with corporate clients in the most fascinating industries:
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Publishing and Digital Media.
Where great legacy publishers meet the digital age.
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Consumer Health and Wellness.
Companies that are making healthy fun. And the world a healthier place.
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Automotive Marketing and Advertising.
The largest companies in the world who make the wheels go round.
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Startups and Agencies.
Technology, cryptocurrency, design, branding and typography clients abound.
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Plant-Based Medicine.
Clients who are developing organic herbal relief from seed to sale.
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Real Estate and Interior Design.
Clients who take their creativity out into the world in a big way.
Selected Publicity
Meet Eric Goeres, Business Coach, Serial Entrepreneur | Shoutout Miami
World at Your Feet | The Entrepreneurs, Monocle Magazine
Second Act: From Magazines to the Ice Business | Synchrony
Want to talk?
Let’s talk. Schedule a consultation or send me a note.
“Your ability to help me think bigger, crisper and talk through tough problems is your superpower. ”
Katie, a client at the largest tech company in the world
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"Eric helps me see things I need to see."
Laura, a current client of more than nine months
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"Foundation shifting."
Ben, a current client of more than two years
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“I am incredibly grateful.”
Dahlia, a current client of more than two years
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"I see incredible progress as a direct result."
Dave, a current client of more than one year
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"Best investment in myself, and therefore my business, ever."
Artie, a current client of more than two years